Dursty Athlete & Creator Program
We're building more than a brand — we're building a crew. Whether you're a grom who just wants to break our gear on camera or a top-tier athlete ready to co-create your own product line, there's a lane for you.
Three tiers. No gatekeeping bs. Just show us you're for real.
“Free gear. Zero rules. Full send.”
You get product before anyone else — to review it, test it, break it, abuse it, set it on fire, whatever. We just want the world to see what happens.
Who This Is For
Anyone in the action sports / beach / outdoor community who creates content and isn't afraid to show the real, unfiltered result — good or bad.
Minimum Requirements
• 1,000+ followers on at least one platform (Instagram, TikTok, or YouTube) • Active, public account (no private profiles) • Based in or regularly active in an action sports / outdoor / beach community
What You Get
• Free product drops to test • First access to new gear before public release • Shoutout eligibility on Dursty channels • A shot at moving up to Brand-Champ
Posting Criteria
• Minimum 1 post or story series per product received, within 30 days • Tag @DurstyBrands and use #DurstyTested • Content can be raw, funny, chaotic — honesty > polish. We want real feedback, not an ad read. • No requirement to say it's good. Say what actually happened.
“You're not just wearing it. You're part of it.”
This is the crew tier. You're repping Dursty on the regular, you get heavily discounted gear and freebies, and you're becoming a recognizable face of the brand in your scene.
Who This Is For
Consistent creators or community regulars who already live the lifestyle and want a real relationship with the brand — not just free stuff, but a role.
Minimum Requirements
• 5,000+ followers (single platform) or 8,000+ combined across platforms • 3%+ average engagement rate • Consistent content history (min. 3 months of active, on-brand posting) • Graduated from or skipped Testfluencer with strong content
What You Get
• 40–60% off all product, ongoing • Quarterly free product drops • Early access to events and product launches • Priority invite to Dursty events (Lifeguard Games, etc.) • Featured on Dursty's official channels and website “Team” page
Posting Criteria
• Minimum 2 branded posts/month + regular story mentions • Must tag @DurstyBrands and use #DurstyChamp on all sponsored content • Attend or represent at a minimum of 1 Dursty event per year • Maintain brand-safe content (we're stoked, not strict — just no association with anything that'd make a sponsor wince)
“Help us help you. Let's build something with your name on it.”
This is co-branding territory. Signature Athletes work directly with Dursty to develop signature or co-branded products, with real profit-sharing as the line grows. This is a partnership, not a sponsorship.
Two Ways In
Pathway A — High Performance
For athletes who compete and win.
• Podium finishes at recognized competitive events (regional, national, or pro level) in your discipline • Currently active in competition (not retired/legacy status) • Willing to represent Dursty at signature events, including mandatory attendance at the Dursty Lifeguard Games • Demonstrated ability to perform on camera and in front of a crowd (this is a media brand too)
Pathway B — Influencer / Creator
For athletes and personalities with an engaged, established audience — big enough to move product, small enough that you still actually know your followers.
• 12,000–50,000 followers on a primary platform (or combined) • 4%+ engagement rate sustained over past 90 days • Proven ability to sell — past brand collabs, merch drops, or affiliate performance is a big plus • Audience demo alignment with the Dursty community (action sports / outdoor / beach lifestyle)
Note: 50K+ isn't a hard ceiling — if you're bigger and still a strong fit, apply. This range is just where we're focusing outreach.
Either Pathway Gets You
• Co-branded or signature product development (yes — your name/likeness on real product) • Tiered profit share as the product scales • Full free product + event access • Direct line to the Dursty team for content, product, and event collabs • Required attendance at the Dursty Lifeguard Games and select flagship events (this is where the brand shows up biggest — you need to be there)
Posting Criteria
• Minimum 4 posts/month featuring Dursty product or the co-branded line • Dedicated content push around any co-branded product launch (min. 1 launch video/reel + story series) • Represent Dursty at a minimum of 2 events/year, including the Lifeguard Games • Full usage rights granted to Dursty for co-branded product marketing (we'll always give you a heads up before we use anything)
Tell us who you are, what you ride/surf/run/lifeguard/do, and drop your social links or a highlight reel. We read every application — no bots, no ghosting. Not sure which tier fits? Apply anyway — we'll place you where you're the best fit, not where you asked to be.